Jeffrey Blake - Web+Cloud+Strategy25/01/2010
What is Content Strategy
At its best, a content strategy defines:
- key themes and messages,
- recommended topics,
- content purpose (i.e., how content will bridge the space between audience needs and business requirements),
- content gap analysis,
- metadata frameworks and related content attributes,
- search engine optimization (SEO), and
- implications of strategic recommendations on content creation, publication, and governance.
via alistapart.com
Posted via web from Jeffrey Blake - The Brand Hammer | Comment »
Text posted at 07:29
