Criteria for a Great Brand Name

DISTINCTIVENESS - always important in branding. You must standout. Ive seen some pretty interesting names lately that have been creative with spelling - apptizr.com as an example. This company provides a smart way to find iphone apps.
BREVITY - Often you want to have your brand name be your domain name. So some brand names or company names are just too long and you are forced to have a domain that is different from your brand. Not that good. The shorter the name the easier it is to remember. And it fits in small spaces.
APPROPRIATENESS - It should reflect what you are providing. It should remind you of what you are getting.
EASY SPELLING - You want people to be able to spell your name particularly when doing a Google search.
EASY PRONOUNCIATION - Man I hate it when I cant pronounce the brand name.
LIKEABILITY - If possible it should make your customer feel good. I think medicine names have been pretty good at this. But I think Cheetos might be a better example.
EXTENDABILITY - This insures that your company can extend into other categories.
PROTECTABILITY - You dont want your name taken from you later after you have established yourself.
PRINTABILITY - You have to think about where you are going to place your brand name. It should be easily reproduced in text and on various type of swag.

Text posted at 17:47

Jeffrey Blake - Web+Cloud+Strategy